Project: Hypnotherapist

Conversion Rate Optimisation Through Content Structure And Optimal Placement Of CTA's Plus Credibility Building Sub-Sections. This client came to us with no website, so we were able to really set things up correctly and also test new content strategies from the start. Get a Sneak Peek Below At One Component Within My CRO Toolkit.

Initially, this template was used to guide their service pages layout, which was fed-into GPT to guide it in it's creation of exclusively AI generated content - with the clients consent to test this method, as it does not currently go against Google's content policies. This was at around the time GPT was growing in popularity and the client agreed to the test at a reduced rate. We found the application of AI-only content to be negative. Since then, we move to a hybrid content generation method, where a professional writer is responsible for producing the final draft, with a custom created version of the below framework as the base to build from. This is the method I am currently running with.

Firstly, through competitor research, I will manually produce the below document to lay out the optimal structure for your conversion and bottom funnel pages. We then use heat mapping to observe user behaviour over time, and make refinements until we have the optimal layout.