Projects - My Results

Project description

From my recent time with an SEO consultancy between March 2023 to November 2024, the vast majority of clients saw increases in Rankings, Traffic and conversions.

Focus on bringing each page to its full potential, combining primary & secondary keywords, LSI's & entities to build the complete context search engines expect from a knowledgeable source, to rank high in the SERPS.

Much of this is still applicable to AI searches that are growing in popularity, although links now need to build reputation and not exist for the sake of reaching required numbers. I also worked on UX, tech, CRO and front-end dev.

Skills and deliverables

• SEO Strategy

• Conversion Rate Optimization

• Google Analytics 4

• Technical SEO

• On-Page SEO

Key Events

Key Events are how I track conversions in Google Analytics. They allow me to track specific actions on your website or associated profiles that are important to your business. 

For earlier stage businesses, these metrics are visibility. For later stage, these metrics are geared towards calls, contacts, and in the case of e-commerce - sales - along with the marketing channels pulling in the highest returns. At this stage, a combination of PPC, organic, push notifications and email are some of the most common aspects I pull in to add to a businesses total growth potential within its total available market.