Transitioning From Freelance To Team-Based Roles For Stability, Structure, And Collaboration. Full-Time Or Fixed-Term Cover. Remote-First (UK).
I have worked with multiple clients over the years, in multiple industries. I have now placed predominant focus within local visibility and lead generation for businesses that require growth in their geographical location. This is where I now predominantly have the highest level of expertise, and where I am actively focused.
Over the years, I have discovered that my relentless curiosity, multiple layers of focus, my sharp pattern recognition and outside-the-box thinking, often reveals local search opportunities and SEO solutions that many miss (not to be self-promoting or anything). This approach builds momentum where conventional methods have often stalled, increasing visibility and generating quality leads within just three months in my Local SEO service package.
Many small and local business owners find themselves trying to balance too many plates - spreading themselves too thinly across not only the day to day operation of their business, but also focusing on sales, marketing, accounting, and multiple other tasks that someone needs to get done. I find that in many cases, these people already have a good idea about how to market themselves, but lack the time to give this the focus it needs to build momentum, allowing them to focus on their core skills. My aim is to fill this gap, offer ideas, implement, and keep track of progress - which allows us to move away from ideas that are not effective, and build on those those that are within the context of your market. Over time, this naturally leads to better performance.
In terms of SEO, there are always clear gaps where we can attain quick wins to improve visibility, this is especially important for businesses in the earlier stages of growth. When traffic builds to a suitable level, focus then switches more predominantly to making better use of this increased volume of visitors with strategies from the field of Conversion Rate Optimisation (CRO).
A professional approach that considers the multiple elements found in search results these days, that differs based on the search term used, means that I take an approach that optimises for what is needed - with specificity to each separate results page associated with every keyword variation. This is a much more detail oriented approach in contrast to the over-generalised, outdated and simplified principles many SEO's still follow.