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Transitioning From Freelance To Team-Based Roles For Stability, Structure, And Collaboration. Full-Time Or Fixed-Term Cover. Remote-First (UK).
In my time working with this care home group agency side, from march 2023 to November 2024, I contrubuted to increasing metrics across the bored, with mobile being the next optimisation task at the time. The vast majority of their key events came from organic search as a result.
Majority of Conversions Related to SEO Efforts
Majority of Conversions Related to SEO Efforts
Key Events (now know as just Events) in GA4 are one cost effective way of tracking the most important objectives, which are discussed with clients during onboarding. LTV is also discussed where appropriate to measure ROI.
Based upon a clients budget and objectives certain metrics are focused on to the exclusion of others.
Based upon a clients budget and objectives certain metrics are focused on to the exclusion of others.
An honest overview of a businesses situation allows for realistic recommendations, without hiding the negatives - allowing for real decision making - allowing us to focus upon where additional budget needs to be allocated to improve results. Here, pushing on mobile optimisation and quality link building and PR are the next required steps. There will be times that this is not possible for a business, but knowing this information allows for realistic perspectives to set expectations. Additionally, the key events section above, displays a lack of PPC from search and social - another clear avenue to growth. However, I am aware that budget is always a core component and will tailor strategies over time as new priorities present themselves.
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